What is a Hair Mask & Why You Need One | Batiste
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Hair Mask Benefits: Strengthen, Moisturize, De-Frizz & More


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If a hair mask isn’t part of your hair care routine yet, what are you waiting for? Using a hair mask is like a spa treatment for your hair – hydrating, strengthening, smoothing and repairing to make your hair look and feel heathy.

Maybe you thought you didn’t have time to indulge in a hair mask treatment. Or suppose you need to hydrate frizzy ends between washes, or your curls need a pick-me-up on day two?

What if we told you that you could get the benefits of a deep conditioning, strengthening hair mask without having to jump in the shower? That you could get all the nourishment of a hair mask without the wait – or the water.

No, seriously. All this (and more) is possible with Batiste™ Leave-In Hair Masks. So, let’s take a look at the (many) benefits of hair masks, and how the Batiste™ leave-in formula stacks up against more traditional rinse-out hair masks you may be more familiar with.

Spoiler alert: game changer ahead.

What is a hair mask? Or is it a masque?

A hair mask is an intense nourishing treatment to help strengthen, hydrate, de-frizz and restore dry, damaged, processed or curly hair to healthy bounce and shine. Masque is an alternate spelling for some hair masque treatments – unless you’re referring to an Elizabethan courtly drama called a masque. Hey, the hairstyles were pretty epic in Shakespeare’s time.

Whether with the -k or the -que, hair masks are deep conditioners used 1-3 times per week to help keep your locks supple, shiny, and strong.

What is the difference between hair conditioner and hair mask?

Hair masks are deep hydration treatments used infrequently for intensive restorative hair care, while hair conditioners are lighter moisturizers you can use every time you shampoo. Many people use both a daily conditioner and an occasional hair mask to keep their hair healthy and strong.

There are leave-in and rinse-out versions of both conditioners and hair masks. The difference is that conditioners are more surface level on the hair, while masks deeply condition the shaft to provide nutrients.

Batiste’s Leave-In Hair Mask has the deep hydration and strengthening benefits of a hair mask with the convenience of a leave-in conditioner, making it easier to get intense moisturizing when and where you need it.

Types of hair hydration treatments: leave-in and rinse out masks

Hair masks are sold in tub containers that you reach into or in tubes you squeeze to dispense the cream into your hands.

  • Traditional masks are massaged into damp hair from about midway through the ends, left in the hair for 2-10 minutes then rinsed out.
  • Some hair masks, such as Batiste™ Strengthen, Repair, and Smooth formulas, are applied directly to damp or dry hair then left-in to continue hydrating, sealing, and smoothing.

Rinse-out hair masks are applied to clean damp hair after shampooing, when the hair is more porous. Leave-in hair masks work well when applied to damp hair (just re-wet it slightly with a spray bottle) but can also be used on dry hair between washes. Both types of hair masks envelop the hair with ingredients to protect and hydrate.

Who should use a hair mask?

With different kinds of hair masks for different hair needs – from hydration to calming frizz to smoothing – anyone of any gender or hair type can use a hair mask. The longer, thicker, curlier, coarser, or more processed your hair is, the more you may need a hair mask. People with undamaged thin or fine hair may prefer using a smaller amount less frequently to get the benefits of a hair mask without feeling weighed down or looking oily.

If you’ve wondered whether a hair mask is right for you, Batiste Leave-In Hair Masks are a good place to start. Try a small amount on a targeted area to see the benefits, then build from there.

Signs you need a hair mask treatment

Make a hair mask part of your healthy hair care routine if:

  • You have split ends or frizzy hair that need smoothing.
  • You have Type 2b to Type 3C hair and your soft waves, S-bends, loose or medium curls or tight coils that need taming.
  • Your hair is coarse and/or brittle and needs softening.
  • You’ve exposed your hair to the sun or heat processing and it needs hydration.
  • You have dyed or chemically processed hair that needs moisturizing and restoring.
  • Your hair is dull or breaks easily and needs shine and strengthening.

What are the benefits of a hair mask?

There are different types of hair masks that focus on specific needs and hair types, but in general, the benefits of a hair mask include:

  1. Hydration. Hair masks infuse the hair with moisture from within, using deep moisturizing oils such as shea, macadamia, jojoba, avocado or coconut oil.
  2. Smoothing. Use a hair mask to help coat the hair shaft, seal split ends and tame unruliness whenever and wherever needed. Restores softness and suppleness for hair that’s in control.
  3. Strengthening. Use a hair mask to help make hair stronger, reduce breakage, and repair damage from processing and styling.
  4. Curl definition. From Type 2B to Type 3C, from waves to coils, masks help moisturize and keep curls defined and beautiful.
  5. Heat protection. Some hair masks coat the hair and help protect it from blow drying, ironing and heat styling.
  6. Damage repair. If your hair is dry, brittle, frizzy, hair masks helprepair it.

What are the benefits of Batiste Leave-In Hair Masks?

Batiste Leave-In Hair Masks have all the benefits of traditional hair masks, as well as these added benefits:

  • No water required. Get moisturized in minutes between washes, without having to shampoo, step in the shower or put your head under the sink. Keep a tube in your go-bag for go-to hydration whenever your hair gets a little too wild or feels parched
  • Use a little or a lot. The buildable formula lets you control how much hydration you need.
  • Targeted moisture. Add the hydrating mask to your ends only, just the fringe, or whatever areas need de-frizzing or definition – without having to apply all over.
  • Plus the usual hair mask benefits: heat protection, sealing split ends, deep moisturizing and repairing damage – in a convenient leave-in formula.

When should you use a hair mask?

The simple answer is: use a hair mask whenever your hair gets thirsty or unmanageable. Make shampoo, conditioner, and dry shampoo part of your everyday haircare routine, then treat your locks to a mask when you need to restore and rejuvenate your hair with an intense hydration treatment.

There isn’t a magical time of day or day of the week to use a hair mask. For rinse-out masks, you’ll need the time to shampoo your hair before applying the mask and to wait for it to do its job – anywhere between 10 minutes to overnight, depending on the mask. Batiste™ Leave-in Hair Masks let you be more flexible, since you won’t need to build-in time to rinse and wash to get the strengthening, de-frizzing, moisturizing, and curl-defining benefits – and you can use it several times throughout the week.

Is it better to put hair mask on wet or dry hair?

Most hair masks work best on damp hair, and rinse-out masks can only be used this way. If you’re using a rinse-out hair mask, apply after washing your hair and lightly towel-drying. Leave-in treatments such as Batiste™ Hair Masks can be used on dry or damp hair.

Use Batiste™ Hair Masks if you can’t get to the shower or sink and need to define curls or give frizz the bizz between washes.

Can you overuse a hair mask?

Hair masks are highly concentrated intense treatments designed for occasional use. A little goes a long way so start with a small dollop, then add more as needed. It is possible to overdo it with a hair mask and make your hair look limp, flat, or oily.

If you experience both oiliness and dryness (hey, we get it), try starting with dry shampoo at your roots to absorb oils, then apply leave-in hair mask from the mid-lengths to the ends to nourish dry hair.

Tips for proper hair mask use

Hair masks are easy to use, but here are a few tips to make the experience even better:

  • Read the directions. Seriously, every hair mask is slightly different and the directions are there to help you make the most of your mask treatment. Especially pay attention to how long you should leave the mask on, and whether this mask is right for your hair type.
  • Start with a small amount! You can always add more if you need additional smoothing or hydrating.
  • Rub your hands together. Depending on if your hair mask is in a tube or a tub, squeeze or scoop a small dollop into your palm then rub your hands together to distribute the product before applying to your hair. This is especially important with Batiste™ Hair Masks to make sure you break open the Vitamin E beads.
  • One section at a time. Work in handful-sized sections and start on one side of your head and work around to the other.
  • Avoid the roots. Start at the mid-point of your hair’s length and rub gently around a section of hair. Pull down toward the ends.
  • Your fingers are the comb. Run your hands through your hair to distribute the mask. Don’t use a brush or a comb. Let your curls or waves bounce back.
  • Repeat as needed. Hair masks are there when you need an intensive treatment. Batiste™ Hair Masks have a buildable formula so you can start with a little then add more to achieve the look and feel you want.

Skip the shower and the wait with Batiste Hair Masks

Batiste™ Hair Masks are designed to use between washes and on-the-go, for when your hair needs a little lovin’ but you don’t have time to shampoo or shower. Try one of these three formulas, depending on what your hair thirsts:

  • Batiste Repair to help restore and protect from heat styling – up to 450 degrees Fahrenheit
  • Batiste Strengthen to prevent breakage and leave hair feeling stronger.
  • Batiste Smooth to tame frizz, seal split-ends and boost your shine.
Batiste Leave-in Hair Mask to help repair and strengthen hair